PBS' trusted content reaches an engaged, well-traveled, well-educated, well-established, 55+ audience!
- 68% of the PBS audience have advanced degrees.
- Almost half of PBS viewers who have household income above $75,000 and own their own home have taken four cruises.
- Adults who have taken 3+ domestic trips in the past year are 18% more likely to watch PBS than average adult.
- PBS viewers are 86% more likely to have investments over $250,000.
- 74% appreciate the clutter-free ad environment.
- 57% have a more favorable view of brands for sponsoring PBS!